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  • Home
    • CAGED NATIONWIDE Interviews GBGB Licensed Greyhound Trainer
    • Irish & UK Greyhounds exported to China >
      • Letter for the workplace
      • GBGB Kennel Hand Exposed
      • Silence of the Hounds
      • GBGB loses dispute over Greyhound Racing Kills Billboard Billboard
      • GBGB V Caged Nationwide
      • Award Winning Trainers Greyhounds Exported
      • DEFRA Response to Greyhound Exports
      • Who's Sending Greyhounds to Die in China?
      • Sighthound Abuse in Pakistan Exposed
      • Cruel Exports of British Greyhounds in Argentina
      • No More Greyhounds to China
      • Irish & UK Greyhounds exported to Pakistan
      • End The Greyhound Exports
    • The Hidden Truth of Greyhound Retirement >
      • Greyhound Racings Last Chance
      • Attention; Animal Rescue and Welfare Groups
      • RCVS declare shortage of British vets
    • Horror of Retired Greyhounds Failed by GBGB
    • Where are the Lockdown Dogs?
    • Open Letter to the GBGB Ambassadors >
      • IGB Greyhound Trainer Cries Propaganda
      • Caged Food4Life Appeal
      • Henlow greyhound track, a record of cruelty
      • Industry Failure to Discredit Caged
      • Threats to Caged team
    • Will Cruel Greyhound Racing Return to Oxford
    • Betting Shop Awareness Campaign >
      • Joining a Track Protest Group
      • Greyhound Track Campaign Groups
      • Get Active For The Greyhounds >
        • Misunderstood Facts
        • Ways you can help >
          • Massive Mail out
      • March for the Murdered Million >
        • Monument to remember the greyhounds >
          • The Proposed Greyhound White List Explained
          • Project End Greyhound Exports
          • GREYHOUND REMEMBRANCE 2021
          • Greyhound Remembrance 2014 >
            • Greyhound Remembrance 2013
    • URGENT APPEAL- FOOD 4 LIFE >
      • APPEAL FOR PLAY MAITE - REWARD £2000 >
        • Coronavirus Threat and The Greyhound Derby
    • RTE INVESTIGATES >
      • Greyhound
    • MEGA BILLBOARD CAMPAIGN 2018 >
      • GBGB objects to Caged billboard
      • Caged Nationwide Awareness Tour
      • Greyhound banner in the sky
      • Billboard for the greyhounds
      • Greypride 2016
      • Demolish Belle Vue Greyhound Stadium >
        • Easington Greyhound Stadium
        • Anti greyhound cruelty vintage bus >
          • Caged What We Did For the Greyhounds2019
          • Raced to Death Bus Campaign
        • We Want Wimbledon Closed
        • Don't Save Hall Green Stadium
      • Greyhound Derby Protest 2018 >
        • Big Protest - Ban Greyhound Racing
        • Greyhounds Awards Protest 2018 >
          • GBGB Awards Protest 2017 >
            • GBGB awards gala 2016 protest >
              • Manchester Hilton Greyhound Protest
        • Greyhound Derby Towcester
        • Greyhound Derby Protest >
          • GBGB Head Office Protest
      • The Westhoughton Greyhounds Closure Campaign >
        • The Belle Vue Big One
        • Raced to Death Tour
      • CAGED NW OUTDOOR AWARENESS PROJECTS
    • Greyhounds Awards Protest 2019
  • Greyhound Welfare
    • Pentobarbital and Dog Meat - Should we be worried
    • Prosecution of a GBGB licensed greyhound trainer
    • Greyhound Abuse - The Majority NOT a Minority >
      • Greyhound Tales
      • What Is Wrong With Greyhound Racing >
        • Greyhounds Forced to Race During Heatwave
        • The Forgotten Dogs
        • Greyhound Abuse & Cruelty Cases >
          • Gambling Establishments and Cruelty >
            • Failure to Home Greyhounds Responsibly >
              • Insider Witness Statements of Dogs Beaten
          • Justice for Bobby
          • Remember Valentina
          • Remember Rusty
          • Appeal for Petal
          • Appeal For Angel
        • Is Greyhound Racing Wrong
        • The truth about racing >
          • Sentient Beings
          • Is Greyhound Racing Cruel
    • Greyhound Injuries >
      • Greyhound Racing & Why It's Cruel
      • Talksport covers the misleading banners at Kinsley >
        • A Night At The Dogs
    • Allotment Watch
    • Greyhound Hell >
      • Remember the Dorset Seven
      • Greyhound Breeder Exposed
      • Malcolm Taylor >
        • KennelsExposed
    • Greyhound Board of Great Britain Exposed >
      • GBGB Exposed
      • Whistle-blower wins court case against Swindon Track after a greyhound loses his leg
      • GBGB Staff Exposed
      • Banned Trainer Kennels Retired Greyhounds for Greyhound Trust
      • Harndens List
      • Animal Abusing Hunter & Greyhound Trainer
      • Evidence submitted to the EFRA enquiry
      • Defra Greyhound enquiry
      • Lame greyhound forced to race >
        • Forced to Race
    • Love the Dogs >
      • Greyhounds & Cocaine
      • Greyhounds & Racing >
        • Love the Dogs
    • Charity night at the dogs >
      • Argos and Greyhounds
      • Groupon and Greyhounds
    • Legislation >
      • Retirement Form Failure
      • GBGB Greyhound Retirement Form
      • Open letter to the GBGB
  • BAN THE BOLT
    • Greyhound Disposal
    • The Captive Bolt Gun
    • Lush Greyhounds & the Bolt Campaign
    • The Ban the Bolt Tour
  • Leaflets
    • Posters
    • Protest Guidelines
    • Merchandise
    • CAGED NATIONWIDE T-SHIRTS
    • CAGED NW Christmas Cards
    • CAGED Nationwide Hoodies
  • Pets not Bets
    • Greyhounds Make Greyt Pets >
      • In Memory of
    • Rescued Greyhounds Storys >
      • Chaplin
      • Normans Story >
        • Appeal for Norman
      • Queen Mabs Story
      • Keats Story
      • Minnies Story
      • Jim and Robbie's Story
      • Winnies Story
      • Molly's Story
      • Marley's story
      • Charlie's Story
      • Lucy's Story
      • Jessica's Story
      • Sophie's Story
      • Andy's Story
      • Reggies Story
    • Foster Homes Needed >
      • Sparky needs a home
      • Colin the Greyhound needs a home
      • Maizi the Whippet Cross needs a home
      • Meeka and Sandy need a home
      • Teddy the greyhound needs a home
      • Earl the Lurcher needs a home
  • Petitions
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GBGB Loses Dispute over Caged Nationwide "Greyhound Racing KILLS" Billboard



Picture
Billboard situated on Penistone Road Sheffield, nearby Owlerton race track.
​Ruling by the Advertising Standards Authority (ASA) as follows
"A digital outdoor poster for a greyhound welfare pressure group that claimed greyhound racing kills and that every licensed track had a freezer to store the dead dogs was not misleading"
Background
Summary of Council decision:


Two issues were investigated, both of which were Not upheld.

Ad description
A digital outdoor poster for Caged NW, a greyhound welfare pressure group, seen in June 2022, showed an image of a muzzled greyhound. Large text alongside it stated, “Greyhound Racing KILLS”. Smaller text stated, “Every licensed track has a freezer to store the dead dogs”.

Issue;
The Greyhound Board of Great Britain and Owlerton Greyhound Stadium challenged whether the claims:
1. “Greyhound Racing KILLS” and
2. “Every licensed track has a freezer to store the dead dogs” were misleading and could be substantiated.

Response

1. 
Caged Nationwide cited the yearly figures published by the Greyhound Board of Great Britain (GBGB) for the number of greyhounds who retired from racing or who were injured or died while racing. They said the figures stated that 120 greyhounds were recorded as killed at British Greyhound tracks in 2021 and 200 in 2020. They said that, in addition, there would be greyhounds who were killed by euthanasia on economical grounds and in cases where they were not rehomeable. However, Caged Nationwide doubted whether it was possible to obtain accurate figures on that. They said that once a greyhound was no longer registered to race, they were no longer traceable and their movement and existence was not monitored by GBGB or any other welfare body.

2. Caged Nationwide cited GBGB rule 110B which required that a vet attending a greyhound track had access either to a room or a mobile facility which had a freezer suitable for the storage of a greyhound carcass.

Assessment.
​
1. Not upheld


The ASA considered readers would interpret the claim to mean that greyhound racing itself was responsible for the death of greyhounds, rather than other external factors, and that deaths caused in this way were a common occurrence.
The data published by GBGB split the total number of registered racing greyhound deaths across several different reasons. The reasons included treatment costs; no home found; designated unsuitable for rehoming; put to sleep on vet’s advice away from track; put to sleep on humane grounds at track; sudden death and terminal illness/natural causes/other. Of the 359 that had died in 2021, 120 were in the category of being put to sleep on humane grounds at the track. That was the number and category that Caged Nationwide had cited to support their claim. In the same category, the figures for 2020, 2019 and 2018 were 200, 207 and 242 respectively.
We considered that an animal which needed to be put to sleep on humane grounds at the track was likely to have suffered on-track injuries. We also considered that 120 track-related deaths in the last year, which equated to more than two deaths per week, meant that was a common occurrence. We acknowledged that the use of the term “killed” to refer to the way in which those greyhounds had died might be seen as distasteful and sensationalist by some and, in that sense, an emotive element to the situation. Nevertheless, we considered Caged NW had shown there was a factual basis for the claim. We considered the way they had chosen to make the claim was unlikely to be considered more widely as misrepresentative of the situation.
We therefore concluded that the claim “Greyhound racing KILLS” had been substantiated and was not likely to mislead.
On that point we investigated the ad under CAP Code (Edition 12) rules 3.1 (Misleading advertising) and 3.7 (Substantiation), but did not find it in breach.


2. Not upheld

We considered readers would interpret the claim in its factual sense to mean that any licensed greyhound race track would have a freezer to store the corpses of greyhounds that had died there. We understood the wider context that the sudden death of any greyhound needed to be investigated and that evidence needed to be preserved to increase knowledge and improve veterinary care. We acknowledged therefore that the way that was highlighted in the ad might again be seen as distasteful and sensationalist by some and, in that sense, added an emotive element to the situation. Nevertheless, we again considered Caged NW had shown there was a factual basis for the claim. We considered the way they had chosen to make the claim was unlikely to be considered more widely as misrepresentative of the situation.
We therefore concluded that the claim “Every licensed track has a freezer to store the dead dogs” had been substantiated and was not likely to mislead.
On that point we investigated the ad under CAP Code (Edition 12) rules 3.1 (Misleading advertising) and 3.7 (Substantiation), but did not find it in breach"

Action

No further action necessary.
​Cap Code (Edition 12)

Advertising Standards Authority (ASA) Ruling

​https://www.asa.org.uk/rulings/sighthound-welfare-uk-ltd-g22-1161462-sighthound-welfare-uk-ltd.html




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