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  • Home
    • CAGED NATIONWIDE Interviews GBGB Licensed Greyhound Trainer
    • Irish & UK Greyhounds exported to China >
      • Letter for the workplace
      • GBGB Kennel Hand Exposed
      • Silence of the Hounds
      • GBGB loses dispute over Greyhound Racing Kills Billboard Billboard
      • GBGB V Caged Nationwide
      • Award Winning Trainers Greyhounds Exported
      • DEFRA Response to Greyhound Exports
      • Who's Sending Greyhounds to Die in China?
      • Sighthound Abuse in Pakistan Exposed
      • Cruel Exports of British Greyhounds in Argentina
      • No More Greyhounds to China
      • Irish & UK Greyhounds exported to Pakistan
      • End The Greyhound Exports
    • The Hidden Truth of Greyhound Retirement >
      • Greyhound Racings Last Chance
      • Attention; Animal Rescue and Welfare Groups
      • RCVS declare shortage of British vets
    • Horror of Retired Greyhounds Failed by GBGB
    • Where are the Lockdown Dogs?
    • Open Letter to the GBGB Ambassadors >
      • IGB Greyhound Trainer Cries Propaganda
      • Caged Food4Life Appeal
      • Henlow greyhound track, a record of cruelty
      • Industry Failure to Discredit Caged
      • Threats to Caged team
    • Will Cruel Greyhound Racing Return to Oxford
    • Betting Shop Awareness Campaign >
      • Joining a Track Protest Group
      • Greyhound Track Campaign Groups
      • Get Active For The Greyhounds >
        • Misunderstood Facts
        • Ways you can help >
          • Massive Mail out
      • March for the Murdered Million >
        • Monument to remember the greyhounds >
          • The Proposed Greyhound White List Explained
          • Project End Greyhound Exports
          • GREYHOUND REMEMBRANCE 2021
          • Greyhound Remembrance 2014 >
            • Greyhound Remembrance 2013
    • URGENT APPEAL- FOOD 4 LIFE >
      • APPEAL FOR PLAY MAITE - REWARD £2000 >
        • Coronavirus Threat and The Greyhound Derby
    • RTE INVESTIGATES >
      • Greyhound
    • MEGA BILLBOARD CAMPAIGN 2018 >
      • GBGB objects to Caged billboard
      • Caged Nationwide Awareness Tour
      • Greyhound banner in the sky
      • Billboard for the greyhounds
      • Greypride 2016
      • Demolish Belle Vue Greyhound Stadium >
        • Easington Greyhound Stadium
        • Anti greyhound cruelty vintage bus >
          • Caged What We Did For the Greyhounds2019
          • Raced to Death Bus Campaign
        • We Want Wimbledon Closed
        • Don't Save Hall Green Stadium
      • Greyhound Derby Protest 2018 >
        • Big Protest - Ban Greyhound Racing
        • Greyhounds Awards Protest 2018 >
          • GBGB Awards Protest 2017 >
            • GBGB awards gala 2016 protest >
              • Manchester Hilton Greyhound Protest
        • Greyhound Derby Towcester
        • Greyhound Derby Protest >
          • GBGB Head Office Protest
      • The Westhoughton Greyhounds Closure Campaign >
        • The Belle Vue Big One
        • Raced to Death Tour
      • CAGED NW OUTDOOR AWARENESS PROJECTS
    • Greyhounds Awards Protest 2019
  • Greyhound Welfare
    • Pentobarbital and Dog Meat - Should we be worried
    • Prosecution of a GBGB licensed greyhound trainer
    • Greyhound Abuse - The Majority NOT a Minority >
      • Greyhound Tales
      • What Is Wrong With Greyhound Racing >
        • Greyhounds Forced to Race During Heatwave
        • The Forgotten Dogs
        • Greyhound Abuse & Cruelty Cases >
          • Gambling Establishments and Cruelty >
            • Failure to Home Greyhounds Responsibly >
              • Insider Witness Statements of Dogs Beaten
          • Justice for Bobby
          • Remember Valentina
          • Remember Rusty
          • Appeal for Petal
          • Appeal For Angel
        • Is Greyhound Racing Wrong
        • The truth about racing >
          • Sentient Beings
          • Is Greyhound Racing Cruel
    • Greyhound Injuries >
      • Greyhound Racing & Why It's Cruel
      • Talksport covers the misleading banners at Kinsley >
        • A Night At The Dogs
    • Allotment Watch
    • Greyhound Hell >
      • Remember the Dorset Seven
      • Greyhound Breeder Exposed
      • Malcolm Taylor >
        • KennelsExposed
    • Greyhound Board of Great Britain Exposed >
      • GBGB Exposed
      • Whistle-blower wins court case against Swindon Track after a greyhound loses his leg
      • GBGB Staff Exposed
      • Banned Trainer Kennels Retired Greyhounds for Greyhound Trust
      • Harndens List
      • Animal Abusing Hunter & Greyhound Trainer
      • Evidence submitted to the EFRA enquiry
      • Defra Greyhound enquiry
      • Lame greyhound forced to race >
        • Forced to Race
    • Love the Dogs >
      • Greyhounds & Cocaine
      • Greyhounds & Racing >
        • Love the Dogs
    • Charity night at the dogs >
      • Argos and Greyhounds
      • Groupon and Greyhounds
    • Legislation >
      • Retirement Form Failure
      • GBGB Greyhound Retirement Form
      • Open letter to the GBGB
  • BAN THE BOLT
    • Greyhound Disposal
    • The Captive Bolt Gun
    • Lush Greyhounds & the Bolt Campaign
    • The Ban the Bolt Tour
  • Leaflets
    • Posters
    • Protest Guidelines
    • Merchandise
    • CAGED NATIONWIDE T-SHIRTS
    • CAGED NW Christmas Cards
    • CAGED Nationwide Hoodies
  • Pets not Bets
    • Greyhounds Make Greyt Pets >
      • In Memory of
    • Rescued Greyhounds Storys >
      • Chaplin
      • Normans Story >
        • Appeal for Norman
      • Queen Mabs Story
      • Keats Story
      • Minnies Story
      • Jim and Robbie's Story
      • Winnies Story
      • Molly's Story
      • Marley's story
      • Charlie's Story
      • Lucy's Story
      • Jessica's Story
      • Sophie's Story
      • Andy's Story
      • Reggies Story
    • Foster Homes Needed >
      • Sparky needs a home
      • Colin the Greyhound needs a home
      • Maizi the Whippet Cross needs a home
      • Meeka and Sandy need a home
      • Teddy the greyhound needs a home
      • Earl the Lurcher needs a home
  • Petitions
  • Contact Us
    • About us
  • DONATE
    • Caged Nationwide Lottery
SILENCE OF THE HOUNDS



We bring you individual cases portraying the challenges that we have faced when bringing awareness in the interests of the public


No 1
​Request to approve artwork  for a Caged Nationwide billboard in Manchester was made to CAP 
December 2015 


Picture

CAP told us;
​“We don’t think the concept itself is inherently problematic, but rather the presentation of it, particularly the skeletal images in conjunction with the wording’
The team were a bit split, some executives felt that the combination of the imagery and text went too far for the use in untargeted media, hence why we advised that the copy was borderline

​
Our billboard agency refused to accept our artwork without full CAP approval.

Picture
We amended the text (as shown in image no1)  to 'Greyhounds Running for Their Lives' -and deleted the small text ‘Every licensed Greyhound track has a freezer to store the dead dogs’

Artwork no 2 was approved and the advert was given the go ahead by the agency that we paid


The Greyhound Board of Great Britain challenge Caged Nationwide Awareness adverts via the Advertising Standards Agency


​No 2 
​15.01.18 
12 digital 'You Bet They Die' billboards go live around the UK 



15 Complainants, including the Greyhound racing regulators the, Greyhound Board of Great Britain, contacted the ASA about the 'You Bet, They Die' billboards, that they had seen in February 2018.

All complainants challenged whether the claim 'You Bet, They Die, was misleading and could be substantiated.

By the time that the complaint was made, all 12 billboards had already been removed. 
The case was informally solved by the ASA



No 3

Caged publication in 'Whats On' Magazine

July 2018 - 3 complainants contacted the ASA about the publication
Picture

Issue 1)

All 3 complainants challenged the following comment;

"Every Year thousands of British and Irish Greyhounds go missing. Most are presumed dead, while others are shipped to countries with no welfare protection such as China"
(We did not state any figure for the number of greyhounds that had been exported)

Complainant no 1)  acknowledged that greyhounds had been shipped to countries with no welfare laws in the past, but argued that this was no longer the case.

Complainant no 2) argued that the large number referred to in the claim was misleading because very few greyhounds had been sent to China for breeding. 
​

Complainant no 3) argued that a total of nine greyhounds were sent from Ireland to a licensed track in Macau to race early in 2016 but none had been sent since.

Issue 2)
Two of the complainants argued that Caged was solely a campaigning organisation and claimed that the ad 'and references made to improving welfare of greyhounds' was misleading, as Caged donations did not contribute to the welfare of greyhounds

Caged was ask to submit evidence of its claims to the ASA.

We asked that the complainants substantiate that greyhounds both Irish and British were traceable from cradle to grave, and able to account for all greyhounds.
We understood they were unable to do this and therefore we told the ASA that we believed their argument had no substance.

We sent the ASA the following evidence

 1) The Greyhound Board of Great Britain annual greyhound data admitting to the destruction of 1013 raced greyhounds during 2017 in Great Britain alone. 

2) Video evidence taken in May 2016 showing the interception by Caged NW of 24 greyhounds that were being transported to Macau, Hong Kong to race at the deadly Canidrome race track.

3) A video of an Irish greyhound breeder selling dogs to Caged and Birmingham Greyhound Protection under the belief that they were being sold to Pakistan. 

We offered to send the ASA countless cases of evidence of greyhounds that had been shipped to Pakistan, China and Spain, all countries where there are no up to date welfare laws. 

4) The second report of the, House Of Commons,  parliamentary review of greyhound welfare 2015-16 showing a comment  made by the Greyhound Forum who worked closely with the Greyhound Board of Great Britain.

p9) Areas of concern -

 "The Greyhound Forum believe that somewhere between 1,000 to 3,700 dogs are unaccounted for each year"

​To be continued



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